The Dutch government has chosen to refocus its employer branding on centres of interest shared by both employers and candidates. Communications now highlight the positive effects of successful integration and the societal impacts of a government job with real career prospects. Emphasis is also placed on the advice provided to handle the recruitment process in the best possible conditions.

An imperative for the Portuguese government is to remind all civil servants – irrespective of their hierarchical level – of the fundamentals of human rights. A training programme organised by the national training agency (INA) aims to highlight the importance of diversity, to flag up potential intercultural misunderstandings and to help understand the values, knowledge and behaviour required for successful communication.

To promote the programme and supplement its website, the French civil service’s Mentor programme is publishing a quarterly newsletter. It enables subscribers to stay in touch and receive information on the latest training courses, changes to the platform, upcoming events and observations from the stakeholder community, including interviews.