French luxury goods giant LVMH has launched Inside LVMH, an innovative programme open to students from 50  partner universities and schools in six European countries (Germany, France, Italy, Spain, Switzerland and the UK), as well as to its own interns and apprentices. Built around an online platform, the programme gives young talents the chance to gain a better understanding of strategic issues, and to contribute to the theme “Imagine the luxury experience of tomorrow”. The most talented participants will have an opportunity to join the 6,500 interns and 1,000 young recruits that the group hires each year.

More than 3,500 students have already joined the programme, which offers an innovative 360° “behind-the-scenes” immersion in the group and the various job roles available to them: design and creation, brand management, supply chain and manufacturing, digital transformation, entrepreneurship and client excellence. Thus, young talents can plan and understand the challenges facing the luxury goods sector via more than 50 disruptive video capsules on the platform.

This project, designed as “a bridge between the academic and corporate worlds”, according to the HR director, is also a co-creation. The learning content was developed by university professors, then enriched with testimonials from managers in the group’s subsidiaries.