France: first ever employer branding campaign for public service

The #choisirleservicepublic (“Choose Public Service”) campaign is part of an urgent effort to counter a growing lack of interest, especially on the part of young people, in pursuing a career in the French public sector, despite the opportunity it presents to engage with issues they care about. In a first, this new online platform is designed to provide a one-stop shop for job postings and information on occupations, recruitment exams, opportunities and careers within the three civil service branches.