".com1"1 ambassadors helping La Poste Group achieve the digital transformation

As France's leading employer, La Poste Group employs nearly 200,000 people working in many different fields (insurance and banking, mail and distribution, logistics and transport and – more recently – personal services). At this scale, making the same high-performance digital tool available to all, involving new uses and modifying how work is organised, is a large-scale operation that the company has carried out by drawing on the skills of its own staff.

An internal recruitment drive was launched, and 4,200 employees (slightly more than the ratio of 1:50 that had been decided on) were selected and then trained in the chosen solution (Office 365) as well as innovative ways to lead training sessions.

Within their departments, these ambassadors are responsible for ensuring the success of the programme, serving as both points of contact and advisers for their colleagues. Management provides support. Today, a number of communities have formed and are bringing the digital transformation to life at ground level.

After the initial ownership phase, the next challenge for La Poste will involve breaking out of a long-standing silo mentality and encouraging the development of cross-functional uses.

¹ Stands for "point commun" in French ("common element")